Monday, January 26, 2009

PUMA GLOBAL AD CAMPAIGN DESIGNED BY DANIEL SIMON

This is a recent design adventure into the world of sportswear - a global ad for PUMA. The project was directed by the danish agency Robert/Boisen. Posters should hit Puma stores around the globe this week.


I designed the legs following certain design briefings by the client. The given ad theme can be described as the following: Unveiling some uber-tech soccer boots that a fictive Puma research lab is developing secretly. But until these magic shoes are available in the far future, you better stick with the latest foot wear you find in Puma stores today.

For 3D modeling I relied on Autodesk AliasStudio 2009 software and rendered the final wire in Bunkspeed hyperShot Pro 1.5


Best, Daniel

design: Daniel Simon COSMIC MOTORS www.danielsimon.com
client: PUMA AG www.pumafootball.com
agency: ROBERT/BOISEN & Like-minded www.rblm.dk
modeling: AliasStudio2009 www.autodesk.com
rendering: hyperShot Pro www.bunkspeed.com

8 comments:

Anonymous said...

Render in Hypershot (it is adjusted in 2 pressing of the button) look not bad.: *) Concept and execution as always, on excellent". Muscle cylinders impress: *)

Poontoos Victor

render in VRay:

http://s15.photobucket.com/albums/a392/bug4/?action=view&current=Quevivacorrida5.jpg

http://s15.photobucket.com/albums/a392/bug4/?action=view&current=quevivacorrida70000.jpg

http://s15.photobucket.com/albums/a392/bug4/?action=view&current=12-2.jpg

Peter Urban said...

Hey Daniel,

Congrats on the job. Phenomenal work as usual. Your look is really unique. I'd like to interview you on http://tv.smibs.com I'll E-mail you.

Green Man said...

wow thats amazing!
i bet its pretty expensive though..

Sonoma Productions
http://youtube.com/greekcandyman

Ted Neustaedter's Blog said...

Man, very cool stuff... I've all of sudden got an inkling to watch ROBOCOP and all three TERMINATOR movies again.

Time to go back to work. I'm working on my website that helps folks answer the question Why is my computer so slow?.

I'm definately bookmarking this site. :)

Vojtech Stransky said...

crazy stuff!amazing renderings!

japanese words said...

Those are way cool. Am I the only one who can't believe we don't have things like this yet? I mean we have been seeing this stuff in movies for years.

Ancyento said...

Download Bunkspeed Hypershot 1.7.1 Full version!

jason hazelroth said...

Hey daniel, I'm definitely a fan of your work and these peices are amazing as usual. stop my blog sometime, I'd love to get some feedback from someone the likes of you :)